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Joma Newsletter November 2017

17 November 2017
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November 2017
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Joma launches a worldwide campaign to thank their best tennis players

More than 50 million users in Spain, France, Italy, England or Germany connected to the major online media will be targeted. We reach more than 15 million people on Facebook.


Since it is the end of the tennis season and given the extraordinary results that our sponsored tennis players have obtained, we have decided to congratulate them and show our appreciation for their efforts in helping our brand reach the best positions in the ATP with a worldwide publicity campaign which will reach millions of users.

Countries of great importance for Joma such as Spain, Germany, England, France, or Italy, with a selected target audience aged between 25 and 40 years - an audience of more than 50 million users - will be targeted during the next few days with advertisements over the most important online communication media in each country:

Spain: Marca, AS, Sport, Mundo Deportivo or Sportyou.es
France: Le10sport, Lequipe, Eurosport. Sports.fr or Lephoceen
Italy: Gazzeta, Diretta, Corrieredellosport, Tuttosport or Fantagazzeta
England: Givemesport, Skysports, Eurosport, ESPN or Sportinglife
Germany: Sport, Sportschau, Kicker, Sport1 or Spox.

Furthermore, given the influence of social media advertising, one of the most effective means of obtaining visibility and strengthening brand image, we will target through Facebook, the most successful and most widely used social network in the world, our audience in these countries with an estimated reach of more than 15 million people

In conclusion, a campaign in which we mean to say very loudly that we are very proud of all our players. We have been supporting and placing our faith in this sport for many years, but 2017 has been the year in which our tennis players have had the most impact and relevance. With Pablo Carreño we have reached the semifinals of the U.S. OPEN and the summit of the ATP Top Ten ranking. Furthermore, he has triumphed in two tournaments, one in Estoril and the other in Rio de Janeiro. With Albert Ramos we have secured maximum enjoyment when he reached the final at the Monte Carlo Masters or in the Brazil Open. With the tennis doubles partnership formed by Granollers and Dodig we have reached the top in Basel and Rotterdam.

And to finish the season, Joma will be present in the ATP finals (the Nitto ATP Finals) both in the singles with Pablo Carreño and in the doubles with Granollers and Dodig. Well done!

 

 

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